Abide was established in the gorgeously tropical city of Durban, South Africa by Interior Designer and Illustrator Jen Mckenzie.
An obsession with beautifully crafted Interiors and home decor, evolved into a brand that believes that beautiful things can have an affordable price tag. We want to make creating beautiful spaces easy and affordable. As a design philosophy we believe that a successful interior is visually interesting, full of fun and 99% functional. You might be thinking why only 99%? because there always needs to be that one special something in a space that is purely there to just look good.